Guest blogging is a great way of putting yourself on the map. You do this through thought-leadership, by sharing know-how, and by being active within the community. Guest blogging can do wonders for your reputation if you do it right.
It can also help to extend awareness about what you do, your subject/s of choice, and the tools and techniques that you employ. That being said, blatant hawking sucks, so steer clear of that. If your post reads like a sales pitch then it won’t get published, or if it does, the readers will see straight through it.
Guest blogging can also be good for traffic. Our headlines are automatically pushed out onto Twitter, and with 38,000+ followers they naturally attract clicks (and retweets). A portion of that traffic will follow the scent trail all the way back to the guest blogger’s site, if the post is good.
Theoretically you’ll see a little Google love too, as any right-minded blog will allow you to link back to your own website (we include Twitter and Linkedin links in blogger signatures too).